Rakuten Advertising Affiliate Program

Rakuten Advertising stands as a titan in the affiliate marketing world, offering a robust platform that connects advertisers and publishers to drive performance-based results. As a division of Rakuten Group, Inc., a Tokyo-based global internet services conglomerate (4755: TOKYO), Rakuten Advertising has been a pioneer in the industry since its inception, originally under the name LinkShare, which was acquired by Rakuten in 2005 for $425 million. Rebranded as Rakuten Affiliate Network in 2014 and later as Rakuten Advertising in 2020, this program has grown into a globally recognized leader, headquartered in San Mateo, California, with offices spanning North America, EMEA (Europe, Middle East, and Africa), APAC (Asia-Pacific), and LATAM (Latin America).

The affiliate program is designed to empower both advertisers and publishers. Advertisers gain access to a vast network of premium partners, leveraging cutting-edge AI technology and decades of data to reach highly engaged audiences across multiple digital channels—affiliate, display, search, and programmatic advertising. Publishers, on the other hand, can monetize their platforms by partnering with some of the world’s most iconic brands, benefiting from exclusive tools, expert support, and a commission structure tailored to maximize earnings. Rakuten Advertising prides itself on delivering results, with a track record of helping clients outperform competitors through innovative strategies and a focus on full-funnel marketing—from awareness to conversion and loyalty.

What sets Rakuten Advertising apart is its emphasis on data-driven insights and personalization. The Affiliate Intelligence suite, powered by sophisticated AI, allows users to identify high-performing partners (including emerging influencers), forecast trends, and optimize campaigns in real-time. Publishers can tap into a network featuring over 3,500 top-tier brands—like Nike, Sephora, and Dell—while advertisers benefit from tools like the Audience Engine, which enables privacy-friendly, personalized ad experiences even in a post-third-party cookie era. The program’s global reach, combined with local expertise from over 100 specialists, ensures seamless expansion into new markets and verticals.

For publishers, joining is straightforward and free, requiring only a live website, blog, or social media presence with quality content. Once enrolled, they gain access to the Publisher Dashboard (available in a new beta version and a legacy version), where they can apply to advertiser programs, generate affiliate links, and track performance. Advertisers enjoy a fully managed service, with a dedicated team crafting strategies to boost ROI. The company’s accolades—such as multiple US Partnership Awards in 2024—underscore its reputation as a trusted leader, consistently recognized for excellence in affiliate marketing.

Frequently Asked Questions (FAQ):

1. Who can join the Rakuten Advertising Affiliate Program? Anyone with a website, blog, or social media presence can sign up as a publisher, provided they meet basic content and business plan requirements.
2. What types of brands are available? The network includes thousands of globally recognized brands across industries like fashion, technology, travel, and more.
3. How does payment work? Publishers receive commissions based on sales or actions driven through their links, paid out weekly or monthly depending on the setup.
4. Is there a cost to join? No, signing up as a publisher is entirely free.
5. What tools are provided? Publishers get access to deep linking tools, AI-driven insights, and customizable commission options, while advertisers benefit from advanced analytics and campaign management.
6. How does Rakuten ensure success? Through a blend of technology, data, and hands-on support, Rakuten helps users optimize performance and exceed goals.

Rakuten Advertising isn’t just an affiliate program—it’s a partnership ecosystem built on trust, innovation, and measurable outcomes, making it a top choice for those serious about affiliate marketing success.

Joining the Rakuten Advertising Affiliate Program as a publisher is an accessible process, but it comes with specific prerequisites to ensure a mutually beneficial partnership. First and foremost, you need an operational online presence—this could be a website, blog, or a customized social media page with a substantial following. Rakuten emphasizes quality content, meaning your platform should offer unique, valuable material that engages an audience and aligns with the brands you’ll promote. A hastily thrown-together site with thin or duplicated content won’t cut it; the program seeks publishers who can genuinely influence their visitors.

Beyond the platform, you’ll need a solid business plan outlining how you intend to drive traffic and conversions. This doesn’t mean a formal document, but Rakuten will evaluate your channel’s potential during the signup process. When registering, you’ll provide basic details—email, name, password—and verify your account via a confirmation link. From there, you’ll specify your country (where commissions will be paid), business type (individual or company), and primary channel URL. Rakuten uses this to assess your reach and relevance. You’ll also select content categories (e.g., fashion, tech) to help match you with suitable advertisers.

No advanced technical skills are required, but familiarity with embedding affiliate links and tracking performance is a plus. The process is free, and all major browsers are supported, making it accessible from any device. Once approved, you must agree to the Publisher Member Agreement and Affiliate Network Policies, ensuring compliance with ethical marketing practices. For tax and payment setup, you’ll need to provide accurate details (e.g., US or non-US tax info), as payments hinge on this. While anyone can apply, success demands effort—building relationships with advertisers and followers is key. Rakuten’s support team is available via email ([email protected]) or chat to guide you, but the onus is on you to create a compelling, active platform.