As someone who’s spent years navigating the world of fitness and nutrition, I can confidently say that Myprotein stands out as a powerhouse in the sports nutrition industry. Founded in 2004 by Oliver Cookson, Myprotein has grown from a small operation to the world’s leading online sports nutrition brand, now part of the THG family since 2011. With a presence in over 70 countries and a product range that includes whey protein, vegan supplements, activewear, and more, Myprotein is a go-to for fitness enthusia
For returning customers
For new customers
As someone who’s spent years navigating the world of fitness and nutrition, I can confidently say that Myprotein stands out as a powerhouse in the sports nutrition industry. Founded in 2004 by Oliver Cookson, Myprotein has grown from a small operation to the world’s leading online sports nutrition brand, now part of the THG family since 2011. With a presence in over 70 countries and a product range that includes whey protein, vegan supplements, activewear, and more, Myprotein is a go-to for fitness enthusiasts and casual gym-goers alike. Their affiliate program offers a fantastic opportunity for marketers, bloggers, and influencers to earn commissions by promoting high-quality products that resonate with a wide audience. Let’s dive into the details of the Myprotein Affiliate Program and explore why it’s a compelling choice for anyone looking to monetize their fitness-focused content.
Myprotein’s affiliate program is designed to reward those who share their passion for fitness and nutrition. Whether you’re running a fitness blog, managing a YouTube channel, or curating an Instagram feed filled with workout tips, this program allows you to earn money by recommending Myprotein’s extensive range of products. The company’s reputation for quality, affordability, and variety makes it easy to promote their offerings authentically. From their best-selling Impact Whey Protein to innovative vegan options like Clear Whey Isolate, Myprotein caters to diverse dietary needs, ensuring there’s something for everyone in your audience.
One of the first things that struck me about the Myprotein Affiliate Program is its accessibility. Unlike some programs that require a massive following or strict approval criteria, Myprotein welcomes affiliates with varying levels of experience. As long as you have a platform—be it a blog, social media account, or website—you can apply to join. This inclusivity is refreshing, especially for newcomers who are just starting to build their online presence. Once approved, you gain access to a wealth of promotional tools, including banners, product feeds, and unique affiliate links, making it easy to integrate Myprotein’s products into your content seamlessly.
Let’s talk about the commission structure, which is a critical factor for any affiliate marketer. Myprotein offers a tiered commission system that rewards performance. New customers typically earn affiliates an 8% commission on their purchases, while returning customers generate a 2% commission. While these rates may seem modest compared to some high-ticket affiliate programs, Myprotein’s low price points and frequent sales (like their 35% off sitewide promotions) encourage high purchase volumes, which can add up quickly. For example, if you refer a customer who spends $100 on protein powder and gym apparel, you’d earn $8. Refer 50 such customers in a month, and that’s $400 in your pocket—not bad for sharing products you genuinely believe in.
What makes the program even more appealing is Myprotein’s generous 30-day cookie duration. This means that if someone clicks your affiliate link and makes a purchase within 30 days, you’ll earn a commission, even if they don’t buy immediately. This extended window is particularly valuable in the fitness niche, where customers often take time to research supplements or wait for a sale before committing. I’ve found that this cookie period gives me peace of mind, knowing that my efforts to drive traffic aren’t wasted if a visitor doesn’t convert right away.
Payments are another area where Myprotein shines. Commissions are paid monthly via PayPal or bank transfer, with a minimum payout threshold of $50. This low threshold is a big plus for new affiliates who may not generate massive sales volumes right out of the gate. The monthly payment cycle ensures a steady cash flow, which is crucial for those relying on affiliate income to fund their content creation. Plus, Myprotein’s global reach means you can promote their products to audiences in multiple regions, including the US, UK, and beyond, maximizing your earning potential.
From a marketing perspective, Myprotein provides affiliates with a treasure trove of resources to make promotion effortless. Their affiliate dashboard is user-friendly, offering real-time tracking of clicks, conversions, and commissions. You’ll also find a variety of creative assets, such as banners, text links, and product images, which you can customize to fit your brand’s aesthetic. I’ve used their banners on my fitness blog, and they blend seamlessly with my content, driving clicks without looking overly salesy. Myprotein also runs frequent promotions—like 50% off sitewide or free shipping on orders over $80—which you can leverage to create urgency in your campaigns.
The fitness niche is a goldmine for affiliate marketers, and Myprotein’s product range aligns perfectly with current trends. Their whey protein powders, like the Impact Whey Protein with over 40 flavors, are a staple for gym-goers, while their vegan and dairy-free options appeal to the growing plant-based community. Activewear, protein snacks, and gym accessories round out their catalog, giving you plenty of products to promote across different audience segments. Whether your followers are bodybuilders, yogis, or casual runners, Myprotein has something that fits their lifestyle, making it easy to craft targeted content that converts.
One strategy that’s worked well for me is creating content around Myprotein’s bestsellers. For instance, I wrote a detailed review of their Impact Whey Protein, sharing my experience with the chocolate milkshake flavor and how it mixes smoothly without clumps. By including a personal anecdote about using it post-workout, I connected with my audience on a human level, which boosted engagement and clicks on my affiliate links. You can also create comparison posts, like “Whey Protein vs. Vegan Protein,” or seasonal content, such as “Top Supplements for Your Summer Fitness Goals,” to drive traffic year-round.
Another way to stand out is by tapping into Myprotein’s community-driven approach. They encourage affiliates to share their fitness journeys using hashtags like #MyProteinBestSellers, which can increase your visibility on social media. I’ve found that posting Instagram Reels showcasing Myprotein products in action—like blending a shake or wearing their activewear during a workout—resonates with my followers and drives conversions. The brand’s partnerships with high-profile names like Hyrox and Williams Racing also add credibility, making it easier to convince your audience of the products’ quality.
Of course, no affiliate program is perfect, and Myprotein has its quirks. Some affiliates have noted that discount codes don’t always apply to certain products, like Clear Whey Isolate, which can frustrate customers and potentially lower conversions. Additionally, the lower commission rate for returning customers (2%) might discourage affiliates who rely on repeat purchases. However, these drawbacks are outweighed by the program’s strengths, especially given Myprotein’s strong brand loyalty and high customer retention rates.
From a product perspective, Myprotein’s offerings are backed by rigorous quality standards. Their Informed Choice certification ensures that supplements are tested for over 250 banned substances, giving athletes peace of mind. I’ve personally appreciated the transparency of their ingredient lists, like the whey protein concentrate used in Impact Whey, which is high in protein (up to 22g per serving) and low in fat. The variety of flavors—from classic vanilla to unique options like buttered popcorn—keeps things exciting for customers, encouraging repeat purchases.
For those new to affiliate marketing, Myprotein’s program is a great starting point. The application process is straightforward, and the brand’s popularity means you’re promoting products that already have a loyal following. Seasoned marketers will appreciate the scalability, as Myprotein’s global presence and diverse product range allow for creative campaigns across multiple platforms. Whether you’re writing blog posts, creating YouTube reviews, or sharing TikTok tutorials, there’s ample opportunity to craft content that resonates with your audience.
Frequently Asked Questions
How do I join the Myprotein Affiliate Program? Visit the affiliate program page on Myprotein’s website and fill out the application form. You’ll need to provide details about your platform and audience. Once approved, you’ll receive access to your affiliate dashboard and promotional materials.
What types of content work best for promoting Myprotein? Product reviews, workout guides, recipe posts (like high-protein smoothies), and social media content showcasing the products in use tend to perform well. Authenticity is key—share your genuine experiences to build trust with your audience.
Can I promote Myprotein internationally? Yes, Myprotein operates in over 70 countries, so you can target audiences in multiple regions. Be sure to use region-specific affiliate links to ensure proper tracking.
Are there any restrictions on promotions? Myprotein prohibits affiliates from using their brand name in paid search campaigns (e.g., Google Ads) and requires compliance with their promotional guidelines. Always review their terms to avoid issues.
In conclusion, the Myprotein Affiliate Program is a solid choice for anyone looking to monetize their fitness content. With competitive commissions, a generous cookie duration, and a wide range of high-quality products, it’s easy to see why this program has become a favorite among affiliates. By leveraging Myprotein’s promotional tools and creating authentic, engaging content, you can build a steady income stream while helping your audience achieve their fitness goals. Whether you’re a seasoned marketer or just starting out, Myprotein offers the flexibility and support to make your affiliate journey a success.
Joining the Myprotein Affiliate Program is a straightforward process, but it comes with specific requirements to ensure that affiliates align with the brand’s values and goals. As someone who’s gone through the process myself, I can attest that it’s designed to be inclusive yet selective, prioritizing quality over quantity. Below, I’ll walk you through the signup requirements, offering insights into what Myprotein looks for and how you can position yourself for approval.
First and foremost, you need an active platform to promote Myprotein’s products. This could be a website, blog, social media account, YouTube channel, or email newsletter. Myprotein doesn’t explicitly require a minimum audience size, which is great news for newcomers. However, they do evaluate the quality and relevance of your platform. For instance, if you run a fitness blog with consistent posts about workouts and nutrition, you’re more likely to be approved than someone with a generic lifestyle page. In my case, I highlighted my blog’s focus on fitness tips and supplement reviews during the application, which helped demonstrate my niche alignment.
Content quality is another key factor. Myprotein expects affiliates to produce professional, engaging content that reflects positively on their brand. This means your platform should be free of low-quality or spammy content. If your website is cluttered with broken links or your Instagram posts are inconsistent, it could raise red flags. Before applying, I spent time polishing my blog, ensuring that my posts were well-written and visually appealing. Including a few articles about protein supplements and fitness gear also helped show that I was serious about the niche.
You’ll need to provide details about your promotional methods during the application process. Myprotein wants to know how you plan to market their products—whether through blog posts, social media, email campaigns, or paid ads. Be specific here. For example, I outlined my strategy of writing in-depth product reviews and sharing workout videos featuring Myprotein’s activewear on Instagram. It’s also worth noting that Myprotein prohibits certain promotional tactics, like bidding on their brand name in paid search campaigns (e.g., Google Ads). Make sure your methods comply with their guidelines to avoid rejection.
Geographic relevance is another consideration. While Myprotein operates globally, they may prioritize affiliates who can target key markets like the US, UK, or Canada. During my application, I specified that my audience was primarily in the US, which aligned with Myprotein’s strong presence in that region. If you have a global audience, highlight this as a strength, as it shows your potential to drive sales across multiple markets.
The application itself is submitted through Myprotein’s affiliate portal, typically hosted on a third-party network like Awin or Impact. You’ll need to create an account with the network and fill out a form with details about your platform, audience demographics, and promotional strategies. Some basic personal information, like your name and contact details, is also required. The process took me about 20 minutes, and I received a response within a week. If approved, you’ll gain access to your affiliate dashboard, where you can generate links and track performance.
One thing to keep in mind is that Myprotein values brand alignment. They’re looking for affiliates who share their passion for fitness and nutrition. If your content promotes unhealthy practices or unrelated topics, you might face rejection. I made sure to emphasize my commitment to helping my audience achieve their fitness goals, which resonated with Myprotein’s mission to “become the world’s most empowering health movement.”
Finally, while not a strict requirement, having some experience in affiliate marketing can give you an edge. If you’re new to the game, don’t worry—just focus on presenting a clear plan for promoting Myprotein’s products. I was relatively new when I applied, but my enthusiasm for the fitness niche and a well-thought-out application helped me get approved. Once you’re in, Myprotein provides ample support, including access to promotional materials and regular updates on sales and new products, making it easier to succeed as an affiliate.
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